Management

Download E-books Beziehungsmanagement in der Automobilindustrie: OEM Relationship Management als Sonderfall des CRM (German Edition) PDF

By Heike Hundertmark

​Die Motivation dieser Arbeit besteht darin, die Bedeutung des Beziehungsmanagement zwischen Automobilzulieferern und Automobilherstellern (sog. OEMs) in der aktuellen Marktsituation zu analysieren und in Bezug auf den Unternehmenserfolg der Zulieferer zu bewerten. Ziel der Arbeit ist es die wichtigsten Erfolgsfaktoren dieser Beziehung herauszustellen und die nicht direkt messbaren Beziehungseigenschaften zu quantifizieren und zu beurteilen. Die Konzeptualisierung eines branchenspezifischen OEM courting administration (ORM) Modells und dessen Einfluss- und Wirkungsfaktoren erfolgt konfirmatorisch. Aus den Ergebnissen der empirischen Studie lassen sich differenzierte Handlungsempfehlungen für deutsche, mittelständische Zulieferer im Bezug auf das ORM ableiten.

Show description

Read Online or Download Beziehungsmanagement in der Automobilindustrie: OEM Relationship Management als Sonderfall des CRM (German Edition) PDF

Best Management books

Hospitality Management: Case Study Assignments

The case stories were designed to aid the reader in making use of administration theories and ideas to real-life events. they target to strengthen competence in analytical and challenge fixing talents. every one case integrates diverse administration matters and attracts at the readers' wisdom of - nutrition and beverage administration, entrance workplace and lodging administration, human source administration, advertising and marketing administration, monetary administration, operations administration.

Tiger Management: Korean Companies on World Markets

During the final numerous a long time, Korean businesses have entered the realm markets in quite a lot of production industries with nice luck. How did they do so unheard of performance? This book uncovers the key in their functionality via a accomplished research of the Korean administration procedure.

The Outsourcing Handbook: How to Implement a Successful Outsourcing Process

Outsourcing is now more and more used as a aggressive weapon in state-of-the-art worldwide economic climate. The Outsourcing guide is a step by step consultant to the entire outsourcing technique. It appears at key elements within the good fortune of a undertaking in addition to troublesome areas and strength pitfalls. It offers an aim, repeatable strategy that enables companies to maximise returns on outsourcing investments.

Modern Organizations: Organization Studies in the Postmodern World

This wide-ranging research either explores present techniques to association reviews and relates the innovations of modernity and postmodernity to the realities of organizational constitution and context. In surveying replacement views on corporations by way of perfect forms, platforms, contingencies, ecologies, cultures, markets and potency, Clegg demonstrates that no unmarried strategy is sufficient to accommodate the real-world number of firms that exist.

Additional info for Beziehungsmanagement in der Automobilindustrie: OEM Relationship Management als Sonderfall des CRM (German Edition)

Show sample text content

Rated 4.61 of 5 – based on 26 votes