By Claus D. Jacobs
The rationalist method of strategizing emphasizes analytical and convergent considering. with out denying the significance of this procedure, this e-book argues that strategists needs to learn how to supplement it with a extra inventive method of strategizing that emphasizes artificial and divergent methods of considering. The theoretical underpinnings of this process contain embodied realism, interpretivism, perform idea, thought of play, layout pondering, in addition to discursive methods akin to metaphorical research, narrative research, dialogical research and hermeneutics. The publication comprises in-depth discussions of those theories and indicates how they are often placed into perform by means of proposing distinctive analyses of embodied metaphors outfitted by means of teams of brokers with step by step reasons of ways this technique will be carried out and facilitated. The hyperlink among idea and perform is additional supported by way of the inclusion of a number of vignettes that describe how this procedure has been effectively hired in a few agencies, together with BASF and UNICEF.
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