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Download E-books Das Management aktiver Kundenintegration in der Frühphase des Innovationsprozesses (German Edition) PDF

By Christoph H. Wecht

Christoph H. Wecht untersucht die Frage, wie eine aktive Integration von Kunden in die Frühphase des Innovationsprozesses effizient und effektiv gestaltet und geführt werden kann. Der Autor entwickelt eine Methode zur Gestaltung der frühen Kundenintegration in den Innovationsprozess und gibt operative Gestaltungsempfehlungen.

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