By Christoph H. Wecht
Christoph H. Wecht untersucht die Frage, wie eine aktive Integration von Kunden in die Frühphase des Innovationsprozesses effizient und effektiv gestaltet und geführt werden kann. Der Autor entwickelt eine Methode zur Gestaltung der frühen Kundenintegration in den Innovationsprozess und gibt operative Gestaltungsempfehlungen.
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