Management

Download E-books eBusiness & eCommerce: Management der digitalen Wertschöpfungskette (German Edition) PDF

By Andreas Meier

Im Mittelpunkt des Fachbuchs stehen die Glieder der digitalen Wertschöpfungskette? jedem einzelnen ist ein eigenes Kapitel gewidmet. Neben Geschäftsmodellen und enterprise Webs werden digitale Beschaffungs- und Marketingprozesse behandelt, Verhandlungsprozesse, Sicherheitsfragen sowie das Lieferanten- und Kundenbeziehungsmanagement. Anwendungsbeispiele und eine durchgehende Fallstudie illustrieren die Vorgehensweisen. Für die three. Auflage wurden Methoden und Techniken des internet 2.0 (Social net) und des net 3.0 (Semantic net) eingearbeitet.

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