Download E-books Fuzzy Classification of Online Customers (Fuzzy Management Methods) PDF

By Nicolas Werro

This booklet introduces a fuzzy class method, which mixes relational databases with fuzzy common sense for better and strong client courting administration (CRM). It exhibits some great benefits of a fuzzy class not like the conventional sharp evaluate of consumers for the purchase, retention and restoration of consumers in on-line outlets. The e-book begins with a presentation of the fundamental recommendations, fuzzy set concept and the mix of relational databases and fuzzy class. In its moment half, it specializes in the buyer viewpoint, detailing the relevant strategies of CRM, its theoretical constructs and facets of analytical, operational and collaborative CRM. It juxtaposes fuzzy and sharp patron periods and exhibits the consequences for purchaser positioning, mass customization, personalization, consumer evaluation and controlling. eventually, the booklet offers the appliance and implementation of the options in on-line outlets. an in depth case learn offers the applying and a separate bankruptcy introduces the bushy category question Language (fCQL) toolkit for imposing those strategies. In its appendix the e-book lists the bushy set operators and the question language’s grammar.

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