Download E-books Moment of Truth: Redefining the CEO's Brand Management Agenda by Andreas Bauer (2006-03-03) PDF

By Andreas Bauer, Bjoern Bloching, Kai Howaldt, Alan Mitchell

The authors argue paradigm shift is required with reference to model administration. Many businesses and firms have visible model administration as a slender advertising task and this has led to vulnerable manufacturers. against this they argue for a holistic method of branding with the emblem on the heart of a value-based technique and the focus of commercial process. They exhibit tips on how to enhance model method and model engagement as a part of a brand-centric association.

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