By Kimberly D. Elsbach
This ebook summarizes the examine findings from the particularly new area of research known as "organizational notion administration" (OPM). whereas notion administration has been studied on the person point because the 1960's, organization-level conception administration was once first tested within the 1980's within the context of company annual stories that curious about organizational ordinary and function. considering the fact that then, empirical experiences have improved the area of organizational notion administration to incorporate the administration of organizational identities, in addition to the strategic administration of specialised organizational pictures for particular audiences.The ambitions of Organizational conception administration are to:*summarize and manage this evolving literature to supply a whole and accomplished definition of OPM occasions and tactics;*illustrate OPM occasions and strategies in particular, real-world contexts; and*identify a collection of analysis issues that could stimulate extra learn on OPM.This textual content is grounded essentially in empirical examine on OPM, together with qualitative box study, and makes use of present examine and case reviews to demonstrate the appliance and effectiveness of OPM in context. As such, it is going to entice scholars, students, and practitioners of organizational administration.
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