Management Information Systems

Download E-books The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship PDF

By Ray Kurzweil

The everlasting E-Customer makes a speciality of getting e-businesses to the following point of shopper loyalty. within the aggressive global of e-commerce, the winners understand that the major to luck is shopper appreciation and retention. Emotionally clever interfaces (EII) are pushed through information from earlier client interactions, particular consumer personal tastes, and in accordance with consumer profiles. EIIs construct belief and patron loyalty via providing consumers the intimacy and person consciousness they anticipate from the nook shop. during this groundbreaking booklet, Harvard professor Bryan Bergeron presents a roadmap to get readers on top of things on all the most important company and expertise features of EIIs, and explains the right way to create the data infrastructure had to aid EIIs adapted to their businesses.-- specializes in achieveable effects utilizing present technology-- features a significant other website with hyperlinks to examples of state of the art EII applied sciences

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