Maxie Schmidt entwickelt ein neuartiges Konzept zur Steuerung des purchaser Care durch Zufriedenheits-Service point criteria. Unternehmen, die mit einem konsistenten Managementkonzept sicherstellen wollen, dass der Funktionsbereich patron Care nicht nur Kundenanliegen effizient abwickelt, sondern tatsächlich die Ziele der Kundenzufriedenheit und Kundenbindung erreicht, erhalten konkrete Hilfestellungen.
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